PeopleBrowsr is a Web-based client that tries to be all things to all people; not only does it perform the usual tasks such as enabling delayed tweets and re-tweeting, but it offers a multitude of other features.
What does PeopleBrowsr do?
Practically everything - which can be a bit confusing if you don't need it to do practically everything. You can choose from three different modes.
Lite is the simplest of the three but still lets you create a variety of different feeds organized into columns, which PeopleBrowsr calls PostStacks. A menu on the left side of your window (called a Quickstrip) offers the ability to click on several categories, including Followers or Searches.
Advanced mode is more feature-filled. Instead of the Quickstrip (which is still accessible if you want it), all your features are accessible by a multitude of icons that you can place at the top of your window, at the bottom or within your feeds.
You can create and send to groups of users (PeopleBrowsr makes it relatively easy by offering you a checklist of all your followers); schedule your tweets and open re-tweet reports for any search. A box at the bottom of your main feed lets you sort it alphabetically or by number of followers, and more.
Business mode has a cleaner interface than Advanced mode; its standard interface shows you each tweet on a separate line, with each tweet no more than two lines.
You can sort and filter by a variety of criteria - for example, you can choose to see only tweets that include links or sort for the number of followers each user has.
However, while it's easier to read, the two-line maximum means that each tweet stretches to fill your window, so if you have more than one PostStack, you have to mouse over to each, which can be inconvenient.
What's cool about PeopleBrowsr?
It's nearly impossible to list all the features that PeopleBrowsr offers. Besides the features already mentioned, you can search within, and post to, a number of social networking services such as Facebook and FriendFeed.
You can follow somebody simply by clicking an icon in their tweet. And you can use a "Helicopter View," which lets you watch the top tweet on each of your stacks simultaneously.
You can open a pop-up that shows your own stream, your profiles for the services you belong to, and what tags you can be found under. You can even find out which tweets are within a certain area (for example, I was able to find out how many tweets about "e-book readers" originated within 300 miles of London).
The emphasis here is more or less on marketing, to the point that PeopleBrowsr offers to "make your group viral" by creating a hash tag using the group name, creating a message that asks people to retweet the message in order to join that group, and then automatically adding to that group all those who do actually retweet.
What needs to be fixed?
Remember when people used to make jokes about amateur publishers who had just discovered desktop publishing software?
Their documents would be so full of different typefaces, colours, sizes, what have you - you know, the typical ransom-note style - that you didn't know where to look first. That's PeopleBrowsr.
Even at its simplest - the Lite version - the interface is pretty busy; when you get up to the Advanced mode, the crowd of colours and icons makes it difficult to concentrate on the tweets.
PeopleBrowsr tries to make things easy for you at the outset; when you first sign in, it asks you to mark off your various social networks and then guesses what topics you might be interested in. And yes, each icon has a rollover explanation. But all the noise makes it difficult to concentrate on what you're actually working on.
SHOULD I BUY PEOPLEBROWSR?
PeopleBrowsr offers a vast number of features (as I type this, I keep finding more) for those who are serious about their Twitter use. Many of these features are interesting and can be very useful for marketing workers and others who use Twitter for professional purposes. Its only drawback is that there's so much going on that it's difficult not to be overwhelmed.