Instax Wide 300 review

As the name might give away, the Instax Wide 300 takes photos that are wider than other instant cameras. The prints are double the size of Instax Mini photos and have a landscape orientation that makes them ideal for landscape shots or group photos, if less so for portraits.

The camera itself obviously has to be large enough to accommodate the bigger prints, and Fujifilm has committed to a chunky aesthetic all round, with a large grip and an absolutely enormous lens.

It’s probably fair to say that the Instax Wide isn’t the most attractive instant camera around. In fact it’s almost certainly the ugliest, which is a bit of a problem for a product category that’s driven almost entirely by aesthetics.

Still, it doesn’t affect how the camera actually functions, and the Wide 300 is pretty solid. Controls are simple: two levels of autofocus for the 95mm lens, basic flash settings, and the option to reduce or increase exposure slightly to brighten or darken photos.

Given the wide prints it’s no surprise that the Wide 300 excels at longer ranges, picking up more detail in landscape and building photos than any of its rivals, but struggling to focus on close-ups or selfies - though the additional included close-up lens does improve things somewhat.

Portraits can turn out great though, as long as you get used to framing for landscape, with warm skin tones - though you have to take care with the flash, which can overpower some shots. The new orientation is also great for parties - it takes a lot less work to cram multiple people into the same shot now.

Instax Wide prints cost around £1.30/$1.30 per print in packs of ten, but prices drop if you buy in bulk and it’s easy enough to buy them for less than £1/$1 per print even from Amazon. They’re only available in colour though - not black-and-white.

SHOULD I BUY INSTAX WIDE 300?

The Instax Wide 300 isn't pretty, and it's certainly not a convenient size, but that's the price you pay for larger prints. And on that it delivers - this is the best instant camera around for landscape photos or group shots - you'll just have to decide if that's worth the downsides.