One of the highlights in our guide to the best tech gifts for kids, this smartwatch from Vodafone has a lot to offer both youngsters and grown-ups - and more so now than ever with £98 knocked off its price for Cyber Monday.
In fairness we have seen this watch previously retailing at £75, but now down to £49 it's at an all-time low.
It's not quite a fully featured smartwatch like those their parents might wear, but for younger kids the built-in games and voice-messaging capabilities are bound to make them feel all grown up.
For adults it appeals with its built-in GPS tracking, which allows you to give them some freedom, yet configure alerts for when they step outside a predefined safe zone. Should they need your help they can get your attention quick with a built-in SOS button.
The V-Watch is available in blue or pink, and at just 50g in weight it's ideal for tiny wrists. The watch is also IP67 waterproof and is said to have a three-day battery life.
A £4 monthly service fee begins after a three-month trial, but can be cancelled at any time.