In terms of hardware, the Puma runs on Qualcomm’s Snapdragon 3100 chipset, and features a heart rate sensor, GPS, step tracking - all the usual, though there was no mention of waterproofing or swim tracking. Puma says it should offer roughly 24 hours of battery from typical usage, which in practice means charging it every day.

The round body is made of nylon, with an aluminium bezel and an over-sized crown jutting out from one side - emblazoned with the Puma logo. The silicone strap is designed to be breathable - important for a watch that’s targeting athletes as much as it is the streetwear scene.

That comes through in the colour schemes too. Alongside the bog standard black and the frankly obligatory white and rose gold Puma is also releasing a version of the watch in ‘fizzy yellow’, which might be your colour of choice if you’re allergic to subtlety.

The only thing likely to give you pause if you’re considering the Puma Smartwatch is the price. At £269/$275/€279 (out some time in November) it’s not cheap for the featureset, but as with any streetwear you’re paying for the brand as much as anything else here - and besides, can you really put a price on wearing a watch so bright it would put a high-vis vest to shame?

Read our Puma Smartwatch review from IFA 2019.