The latest software update available for the £279/$295 Fossil Gen 5 puts it at around £100/$100 less than the Apple Watch Series 5. If you’d rather spend less on a smartwatch that works across Android or iPhone, the Fossil was already a good shout, but this update will make it even more compelling.

But we would still recommend an Apple Watch if you are a dedicated iPhone user. It simply works much more seamlessly and is on its own a better smartwatch than any Wear OS or Samsung Tizen alternative. The health tracking is superlative and only bettered by dedicated fitness watches that don’t handle apps and notifications as well as the Apple Watch.