While Fitbit has its own Black Friday sale that continues until 1 December, you won't find any discounts on the new models there.

This is the first discount we're seeing on Fitbit's latest generation of wearables. In fact, Amazon's also launched a £20 discount on the brand new Fitbit Versa 3, which drops the price to £179.

See our review of the Versa 3, where it received 4.5/5 stars along with a  Tech Advisor Recommended badge.

We first spotted these deals on Black Friday, but Amazon is the only retailer that's continuing the discount through to Cyber Monday. Over at Currys PC World and John Lewis the Sense remains full price at £299, as does the Versa 3 at £199. 

The Fitbit Sense launched on 25 September and is Fitbit's most expensive wearable – primarily because it's loaded with extensive features.

Apart from a built-in GPS, the Fitbit Sense offers specialized health and mental health metrics using ECG, SpO2 (Oxygen saturation) and EDA (Electroderman Activity) measurements. The Sense can well sense your stress levels, skin temperature, blood oxygen, electrodermal activity, ECG, and heart-rate variations to give you an in-depth overview of your health. The smartwatch earned a solid 4/5 stars in our review.

See other excellent Fitbit deals across every model and generation below or in our dedicated best Fitbit deals round-up. We're also gathering all the best Cyber Monday deals right here.

1. Fitbit Sense

From: Amazon

Was: £299.99

Now: £248.99  (£51 off)

Save £51 on the new, top-end Fitbit Sense

2. Fitbit Versa 3

From: Amazon

Was: £199.99

Now: £178.99  (£21 off)

Save £21 on the new Fitbit Versa 3. Keep in mind, we have seen lower prices. Unless you're eager to own this model, we might see greater discounts closer to Valentine's Day (14 February).

3. Fitbit Versa 2

From: Amazon

Was: £199.99

Now: £138.60  (£61.39 off)

Bag over £60 off Fitbit's impressive Versa 2 fitness smartwatch.

4. Fitbit Charge 4

From: Amazon

Was: £129.99

Now: £99  (£30.99 off)

£31 off one of our favourite-ever Fitbits means you can get the Charge 4 at Christmas sale prices right now. Pick up the same discount from the BT Shop and John Lewis.

5. Fitbit Inspire 2

From: Amazon

Was: £89.99

Now: £74.99  (£15 off)

Both Amazon and Currys PC World have £15 off the Inspire 2.

6. Fitbit Versa Lite

From: Argos

Was: £149.99

Now: £99.99  (£50 off)

This doesn't beat the insane price Currys had in December 2020, when the Versa was £59.97, but this now the lowest price on Fitbit's entry-level colour smartwatch. It even outdoes Amazon.

7. Fitbit Ace 2

From: Amazon

Was: £69.99

Now: £49.99  (£20 off)

The Ace 2 has £20 off again from Amazon, BT Shop, and John Lewis.

8. Fitbit Ionic

From: Amazon

Was: £249.99

Now: £146  (£103 off)

Fitbit's high-end GPS fitness smartwatch is perfect for both the multi-sports enthusiast and the casual get-fit user. Now with over £103 off.