While Fitbit has its own Black Friday sale that continues until 1 December, you won't find any discounts on the new models there.

This is the first discount we're seeing on Fitbit's latest generation of wearables. In fact, Amazon's also launched a £20 discount on the brand new Fitbit Versa 3, which drops the price to £179.

See our review of the Versa 3, where it received 4.5/5 stars along with a  Tech Advisor Recommended badge.

We first spotted these deals on Black Friday, but Amazon is the only retailer that's continuing the discount through to Cyber Monday. Over at Currys PC World and John Lewis the Sense remains full price at £299, as does the Versa 3 at £199. 

The Fitbit Sense launched on 25 September and is Fitbit's most expensive wearable – primarily because it's loaded with extensive features.

Apart from a built-in GPS, the Fitbit Sense offers specialized health and mental health metrics using ECG, SpO2 (Oxygen saturation) and EDA (Electroderman Activity) measurements. The Sense can well sense your stress levels, skin temperature, blood oxygen, electrodermal activity, ECG, and heart-rate variations to give you an in-depth overview of your health. The smartwatch earned a solid 4/5 stars in our review.

See other excellent Fitbit deals across every model and generation below or in our dedicated best Fitbit deals round-up. We're also gathering all the best Cyber Monday deals right here.

1. Fitbit Charge 4

From: Amazon

Was: £129.99

Now: £99  (£30.99 off)

Save an incredible £31 on the Fitbit Charge 4. You can get the same discount at Currys which is also bundling up to 5 months of Apple Music, Apple Arcade and Apple News+ free.

The last time we saw this price was over Valentine's Day.

2. Fitbit Sense

From: Amazon

Was: £299.99

Now: £259  (£40.99 off)

This £40.99 discount off the new, top-end Fitbit Sense is the highest we've seen in a while.

3. Fitbit Versa 2 (Special Edition)

From: Amazon

Was: £219.99

Now: £159  (£60.99 off)

Amazon has cut over £60 off the Versa 2 Special Edition which supports Alexa voice control.

4. Fitbit Versa 2

From: Amazon

Was: £199.99

Now: £139  (£60.99 off)

The Versa 2's price is coming down at the moment thanks to the arrival of the Fitbit Versa 3. Right now, it's up for grabs on Amazon for nearly £61 off.

5. Fitbit Versa

From: Amazon

Was: £199

Now: £106  (£93 off)

The original Versa may now be discontinued, but it's still available from Amazon with over £90 off the launch price. Read our full review.

6. Fitbit Charge 4 Special Edition

From: Amazon

Was: £149.99

Now: £129  (£20.99 off)

While this isn't the lowest price we've seen on the Charge 4 Special Edition (it's previously gone down to £114), it is the cheapest price you'll find right now.

7. Fitbit Ace 2

From: Fitbit

Was: £69.99

Now: £49.99  (£20 off)

The Fitbit Store has the best price on the Ace 2 right now, outdoing Amazon, BT Shop, Currys, and John Lewis.

8. Fitbit Ionic

From: Amazon

Was: £249.99

Now: £149  (£100 off)

Fitbit's former high-end GPS fitness smartwatch is perfect for both the multi-sports enthusiast and the casual get-fit user. Now with over £100 off.