BT's price outdoes Amazon (where it's 99p more), Argos and Currys PC World. You can compare prices from popular retailers below:

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Though prices on the Charge 3 have fluctuated since its launch, it's rarely reached as low as BT's price previously. The last time it reached the £70-range was last Black Friday.

The water-resistant Charge 3 offers a strong 7-day battery life, heart-rate monitoring and sleep tracking. See our full Fitbit Charge 3 review to see why we have it 4.5/5 stars.

Head to BT now to pick up the Fitbit Charge 3 for £74.