What is Amazon's Great Indian Festival?

The Great Indian Festival is a major sales event from Amazon India, similar to Prime Day. Customers in India can expect discounts across major tech brands and devices. Smartphones, laptops, TVs, home appliances, games and security software are only some of the products on offer.

Amazon devices are of course on offer too with up to 45% off Echo devices (we've highlighted a few key deals below). You can also get up to 60% off devices with built-in Alexa voice control.

Best Amazon Great Indian Festival Deals

Here are some of the best deals we've spotted so far. Keep in mind, some of these are Deals of the Day so are available for a limited time only: 

See all deals here.

Smartphones are seeing some of the most discounts with additional savings promised on some devices when you trade in your old phone. Popular phones such as the Samsung Galaxy S9 and Galaxy Note 8 are included in the sale, along with the Huawei P20 Pro/P20 Lite models, Honor Play and Honor 7X, and the OnePlus 6, to name a few.

On the wearables front, the Fitbit Versa sees a ₹3000 discount while the Samsung Gear S3 is reduced to ₹17,990.

Gaming consoles will also be on offer, with ₹16,200 off Nintendo Switch with Joy Controllers and ₹3,000 off a 1TB Sony PS4 Pro.

No cost EMI, instant discounts, and cashback offers

The sale offers no cost EMI across many products, which allows you to finance big purchases on a monthly basis without paying interest, down payments or processing fees. Read more about no cost EMI here.

Customers paying with a State Bank of India debit or credit card can get an instant 10% discount. See more details about the discount.

If you’re using Amazon Pay, loading ₹3000 or more into your account will get you ₹300 cashback instantly.

Prime customers shopping on the Amazon app can also get ₹2,300 cashback and non-Prime can get up to ₹1,650. Read more about cashback via the Amazon app here.

See other perks of the sale here.