Symantec today launched a pilot of an internet security software service with a difference: Norton One is a premium-priced members organisation through which the security vendor promises to secure, well, everything.

Norton Product Expert Jatinder Shetra told PC Advisor that Norton One is akin to a premium credit card, where by paying a little extra gets all sorts of benefits. He was keen to put the point across that paying to be part of Norton One should not be seen as a subscription, but as part of a member organisation. He said the product should be viewed as an expert friend who could be relied upon to take care of all digital security needs, in a very simple manner.

Norton One comprises, first and foremost, all the top-level Norton security products on the market, linked by a single cloud-based interface. (See today's other announcements from Norton, about the launch of Norton 360 version 6 and the future launch of Norton 360 Everywhere.) More than that, Norton One offers what Shetra describes as a 'high-touch relationship with technical experts'. In practice this means that members can call up Norton One any time they have security worries, or require help with setup, every hour of every day. Norton promises to return calls within two minutes, and stay on the phone until problems are solved. The service offers personalised communications, too, so there is no requirement to dig out usernames and passwords, or sit in line on the phone to a call centre.

The service is limited to five devices, be they Windows or Mac PC, Android smartphone or Android tablet. You have a single membership ID and activation key for all of them, and you can see each device's status wherever you can access the online interface. You also get 25GB of storage. Support is offered via web chat, help centre content, or telephone call back. And there's anti-theft protection for registered mobile devices.

Norton One will launch on March 22 2012, at a price of £99 inc VAT each year. It will be available in the UK, as well as the US, Ireland, Australia, Canada, and New Zealand. A closed pilot scheme starts today, accessible from the Norton eStore.

Shetra told PC Advisor: "The aim is to protect the individual, and Norton is in a very good position to do so".