What build and specs does this instant camera have?

The Fujifilm Instax Square SQ1 will come in three colour variations: Chalk White, Terracotta Orange and Glacier Blue.

Instax SQ 1

The bright and bold colours are a step away from previous Square Instax cameras, and more reminiscent of what we’ve seen in the Mini range, whilst still looking more refined and suitable for older audiences. 

The shape of this camera seems like the SQ6 – sharp corners, with the lens, flash and buttons all seemingly in the same places. It looks simple and refined, just as previous Instax cameras have been. 

The camera has two key new features:

  • Automatic exposure: The camera automatically adjusts the shutter speed and flash output to match the ambient light surroundings, producing more clearer and vibrant shots without the need for manual adjustment.
  • One-touch selfie mode: Users can rotate the lens to take selfies and close-up shots, and front-facing photography is now easier with the built-in selfie mirror.

The name of the camera refers to the type of prints that it produces. The Sqaure SQ1 will print on Instax’s Square film, which measures around 62mmx62mm without the border, or 86mmx72mm with it. The Instax Mini range produces smaller-sized prints.

The Instax Sqaure film will also be getting two new border options - rainbow and monochrome. 

When will the Instax Square SQ1 be released?

You won't have to wait long for the Instax Square SQ1 - it will be on sale on 30 September 2020. In the UK, retailers will include Amazon, Jessops, Dixons, John Lewis, Wex Photo Video and FUJIFILM House of Photography.

How much will the Instax Square SQ1 cost?

The Instax Square SQ1 will be on sale at an RRP of £119.99/US$119.99, just a little less than what the SQ6 was when it first went on sale. We assume that this is the base cost, and to get it with film will cost extra on the top - there may be bundles available.