But perhaps more interestingly for consumers, the company is additionally dishing out some great celebratory deals - and third-party vendors such as GearBest are also getting in on the act.
Between midnight tonight (17 August) and 23:59 on Sunday 23 August, head over to the UK Mi Store for the following tasty deals:
- Redmi Note 9 (4GB+128GB) is reduced from £199 to £159, sold with a free 10000mAh Redmi Power Bank
- Redmi Note 9S (6GB+128GB) is reduced from £229 to £209, with a further £30 saving at checkout for spending over £200, and a Mi Smart Band 5 thrown in
- Redmi Note 9 Pro (6GB+128GB) is reduced from £269 to £249, with a further £30 off at checkout and, again, a free Mi Smart Band 5
- POCO F2 Pro (8GB+256GB) is reduced from £549 to £479, bundling a Mi Smart Band 5 and Mi True Wireless Earphones 2 Basic
- Mi 10 (8GB+256GB) has £100 off at £699, and comes with both Mi Smart Band 5 and Mi True Wireless Earphones 2 Basic thrown in