A new bar was set in the budget smartphone market with the introduction of the Moto G but Samsung isn't going to let Motorola run away with it. To this end, the Samsung Galaxy Ace Style will launch this month in 'Cream White' and 'Dark Gray' and is likely to cost around £150. See also: The 21 best smartphones: The best phone you can buy in 2014.
Samsung described the Galaxy Ace Style as: "a new streamlined, easy-to-use smartphone designed to support and power young social consumers. The Galaxy ACE Style features a fun, unique design with an enhanced camera and advanced features for superior performance."
The Galaxy Ace Style will arrive with Android 4.4 KitKat – with TouchWiz - on-board and a 1.2GHz dual-core processor to run the show, backed up by 512MB of RAM. Samsung says the 'uniquelook and a light, simplified user experience' will appeal to the ' young, expressive consumer'.
Although there's only 4GB of internal memory for storing apps and media content, users will be able to add up 64GB more via the microSD card slot. The Galaxy Ace Style also features a 4in screen with a 480 x 800 resolution, a 5Mp rear camera and a 1500mAh battery. It will also come with Wi-Fi, Bluetooth and NFC.
"The One Camera Preview feature provides easy access for both video recording and picture taking in full HD." added Samsung. Read: The 6 best budget smartphones: what's the best budget smartphone?
Samsung has reported a second successive quarterly drop in profits due to an increase in competition and market saturation.