Strangely, in the press release announcing its availability, the company said that pricing and availability for the smaller HTC Desire will be "confirmed in due course."
We now know that it's because the phone will launch exclusively with Amazon on 10 July. Only Prime Members can get it until 15 August
You can get an Amazon Prime trial for free.
How much does the HTC Desire 12 cost?
As mentioned, the Desire 12 price and release date is a mystery, but for the Desire 12+ you're looking at a very reasonable £199 price tag.
You can buy the HTC Desire 12+ from HTC's own website here.
Meanwhile, the regular HTC Desire 12 is available from Amazon for £149. As mentioned above, it's an exclusive for Prime Members.
HTC Desire 12 Specs and features
Following on from the U11+, HTC is now bringing an 18:9 screens to lower tier phones with the Desire 12 and 12+.
They have 5.5- and 6in screens respectively but the firm says they are "surprisingly slim and comfortable to hold despite their big, 18:9 edge-to-edge screens." Each has an HD+ resolution (720x1440) and use an IPS LCD panel.
Although the Desire 12 phones get 18:9 screens like the U11+, HTC hasn't fitted its Edge Sense technology which uses pressure sensors to allow you to squeeze the device to do things.
What has come along is the flagship U-series Liquid Surface design so the Desire 12 handsets have a 'streamlined' look but aren't made of glass. Instead, they are crafted from acrylic like the U11 Life.
They will be available in Cool Black, Royal Gold and Warm Silver.
Under the hood, the phones use different processors with the Desire 12 using a MediaTek MT6739 while the Desire 12+ has a Qualcomm Snapdragon 450.
Both offer 3GB of RAM and 32GB of storage along with a microSD card slot, but it's worth noting the Desire 12 will also come in a lower spec model with 2GB of RAM and 16GB of storage. This will vary by region.
Although you'll get a 13Mp camera with phase detection autofocus either way, the Desire 12+ has a second 2Mp camera so users can refocus a photo later for a bokeh effect. The larger phone also has a higher resolution front camera: 8Mp vs 5Mp.
It's also important to note that the Desire 12+ is the only one out of the two to get a fingerprint scanner.
Oddly, the Desire 12 phones don't have USB-C but they do have headphone jacks and they ship with Android 8.0 Oreo.
See the table below for full specs:
|Specification||HTC Desire 12||HTC Desire 12+||HTC U11+|
|Operating system||Android 8.0 Oreo||Android 8.0 Oreo||Android 8.0 Oreo|
|Available colours||Cool Black, Royal Gold, Warm Silver||Cool Black, Royal Gold, Warm Silver||Ceramic Black, Translucent Black|
|Display||5.5in HD+ (720x1440) IPS LCD||6in HD+ (720x1440) IPS LCD||6in Quad HD+ (1440x2880, 538ppi) LCD 6, 18:9|
|Processor||MediaTek MT6739||Qualcomm Snapdragon 450||Qualcomm Snapdragon 835|
|Primary camera||13Mp, f/2.2, PDAF||13Mp + 2Mp, f/2.2, PDAF||12Mp, f/1.7, OIS UltraPixel 3|
|Front camera||5Mp, f/2.4||8Mp, f/2.0||8Mp, f/2.0, 85 degree FOV|
|Video recording||HD 720p||Full HD 1080p||4K, 1080p at 120fps|
|Fingerprint scanner||No||Yes, rear||Yes, rear|