They usually pull from Huawei's existing phone catalogue and then twist and tweak devices until they're left with a handset that makes small compromises that result in an impressive cost reduction, while still delivering where it counts.
When does the Honor V40 launch?
How much is the Honor V40?
The Honor V30 came in at CNY¥3299 at launch, with the V30 Pro costing ¥3899; equivalent to £380/€420/US$490 and £450/€500/$580, respectively.
Looking at the regional launch pricing for the recently-released Huawei Mate 40 Pro, compared to its predecessor (the Mate 30 Pro), the company increased the starting price for this high-end handset by 12%.
As a rough guide and assuming that the there's an equivalent technical leap forward from Honor's V30 series to the V40 series, pricing would work out to ¥3699 for the Honor V40 and ¥4399 (adjusting for Honor's proclivity towards ending all its Chinese prices in "99") for the V40 Pro.
With word of an additional V40 Pro+ model and using the 38% price increase from the base Huawei Mate 40 Pro to the Mate 40 Pro+ as a framework, equivalent pricing for the Honor V40 Pro+ would be expected to come in at ¥6099 (roughly £700/€780/$910).
We'll update this feature with actual pricing should it leak or once the phones have been formally announced.
What features does the Honor V40 offer?
This year's V40 series is expected to manifest as three devices (up from two models in last year's V30 line): The Honor V40, Honor V40 Pro and Honor V40 Pro+.
Aside from providing a potential launch window for the V40 series, Dragon Two Pro - established Chinese tech blogger and the Weibo source mentioned earlier - serves up the most complete spec sheet for what these phones might bring to the table.
They cite a 120Hz high-refresh-rate Full HD+ display with a dual hole-punch front-facing camera setup, a 50Mp RYYB-pixel-arranged primary camera and impressive 66W wired charging, alongside 40W wireless charging.
The source never mentions which device these specs pertain to, but does make the distinction that one device will come powered by Huawei's latest 5nm Kirin 9000 chipset, while another will use MediaTek's Dimensity 1000+ SoC.
Previous leaks (via MyFixGuide) have suggested that only the V40 Pro+ will benefit from that 120Hz refresh rate, while the other two models will drop to more modest 90Hz displays. All models will supposedly employ a 32Mp front-facing camera, with only the Pro+ sporting a secondary ToF sensor and the Kirin 9000 chip is expected to be reserved for the Plus model too, with MediaTek's silicon powering the V40 and V40 Pro.
Read next: Honor 30 Pro+ review