But this doesn’t matter one jot in the company’s native China, where Google is practically non-existent and no phones ship with the Play Store. It means the 4,999 yuan (£560) 30 Pro Plus, 3,999 (£450) yuan 30 Pro and 2,999 yuan (£340) 30 should sell well when they ship on 21 April.

The 30 Pro Plus stands out for its bold design with ‘HONOR’ emblazoned across the back of the phone, something we haven’t seen before in quite such blatant fashion. The Honor 30 also has this loud branding, but oddly the 30 Pro in the middle of the range does not.

The Pro Plus has quad cameras with a 50Mp f/1.9 main sensor and, 16Mp ultra-wide, 8Mp periscope and 2Mp depth lens altogether capable of 50x hybrid zoom (though Honor says optical zoom only goes up to 5x before digital kicks in). This array is capable of 4K 60fps video and Honor boasts about its low light capabilities. If it’s anything near as good as the P40 series, then we’ll take their word for it.

That model also has 27W wireless charging built in for the full flagship feel.

Both the 30 Pro Plus and 30 Pro run the Kirin 990 5G and have the same 6.57in curved OLED (only the Pro Plus has a 90Hz refresh rate), but despite the design similarities with the P40 Pro neither fall away quite as drastically, so there’s a little more bezel to hold onto. The 30 Pro has a 40Mp main sensor but still claims 50x periscope zoom with its quad cameras.

The low end Honor 30 interestingly debuts a new chip in the Kirin 985 5G, a slightly lower-powered chipset to keep costs down. The phone has a flat 6.53in OLED and a single camera punch hole compared to the double cut out of the other two phones.

All three phone shave in-screen fingerprint sensors, 40W wired fast charging and run Android 10 with the Magic UI 3.1 skin. With much of the specs, look and feel of the Huawei P40 series, the Honor 30 phones are a decent cheaper alternative, but are unlikely to succeed outside of China.

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