Firefox has been struggling in recent years with the advent of Google Chrome becoming the widely used browser of choice. The release of Firefox 57 back in 2017 brought the first “Quantum” version which made it possible to block certain website software that follows your movements across the web.

“In the near future, Firefox will – by default – protect users by blocking tracking while also offering a clear set of controls to give our users more choice over what information they share with sites,” said Nick Nguyen, vice president of Firefox.

While on the surface level this will benefit users by enhancing their privacy it will do more to damage the flow of income from websites that rely on advertisements to operate. This trend towards blocking advertisements could lead to some far-reaching changes to monetizing content on the internet that no one can quite see the end of yet.

While the details of how these tracking protections will work have not been announced as of yet, it’s been said there will be two variations. One that will disable trackers that slow down the speed of websites, the other will prevent tracking by third parties.