Whenever inspiration strikes, shoppers need only to snap a photograph of their desired curtains, homeware items or pieces of furniture to begin browsing hundreds of suggested products. The visual search tool then uses algorithms to help find competitively priced alternatives from the Argos catalogue.
Visual search technology is already in place across popular sites like Pinterest and Instagram, where algorithms collect unique data and present users with comparable images and information. Snapchat’s recent partnership with Amazon indicates that photography-driven visual search technology could be the future of online shopping.
Mark Steel, Argos’ Digital Director agrees by saying, “Customers are increasingly using social media platforms, such as Instagram and Pinterest, as a source of inspiration so visual search has the potential to transform how we shop for the home.”
By presenting advanced app updates and expanding on its technology-led shopping experience, Argos is hoping to lead the way in online shopping and appeal to customers with a wide range of access needs.
The introduction of the visual search tool complements the existing augmented reality technology currently in place on the Argos iOS app. Shoppers are already able to superimpose items such as sofas, TVs and tech products into their homes to decide if they are compatible.
If it’s time to upgrade your old tech, downloading the Argos app can help you make an informed, wallet-friendly decision. You could also get up to 50% off many technology products with an Argos discount code from Tech Advisor.
The visual search tool currently only recognises furniture, curtains and homeware products although there are plans to expand this. Whether you are a student wanting to kit out your room or simply looking for new items to spruce up your home, you could enjoy savings with a range of Argos voucher codes from Tech Advisor.