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This call has been echoed by both Google and Facebook recently, quite possibly as an effort to save public opinion as the wider internet-using public are alerted to the practises that have been ongoing for several years now.

These laws will be beneficial for the wider public as they offer harsh punishments for companies and organisations that misuse customer or consumer data, and in the wake of large data leaks that appear to be happening once a week across various companies, it seems like a long time coming.