Amazon also launched a 10% discount on iTunes and App Store gift cards, available to Prime members only, along with 50% off movies and TV shows on Prime Video.

Sign up for the 30-day free Amazon Prime trial to make the most of Prime Day discounts, or see our guide on how to sign up for Amazon Prime if it's your first time. See our full guide to Prime Day and how to find the best deals.

We've listed all the key early Prime Day deals below (see all Amazon Early Deals here):

Early Prime Day deals on Amazon products:

Amazon just launched massive discounts across its Echo range, along with the Kindle Paperwhite:

Early Prime Day deals from other brands 

Shoppers can access all Prime Day deals on Amazon's dedicated page when the day arrives. In the meantime, check out our full guide to Amazon Prime, including everything you need to know on pricing, benefits, and the free trial.

We'll also be tracking the best Prime Day Apple deals over at our sister site Macworld UK.