Amazon also launched a 10% discount on iTunes and App Store gift cards, available to Prime members only, along with 50% off movies and TV shows on Prime Video.
Sign up for the 30-day free Amazon Prime trial to make the most of Prime Day discounts, or see our guide on how to sign up for Amazon Prime if it's your first time. See our full guide to Prime Day and how to find the best deals.
We've listed all the key early Prime Day deals below (see all Amazon Early Deals here):
Early Prime Day deals on Amazon products:
Amazon just launched massive discounts across its Echo range, along with the Kindle Paperwhite:
- £40 off Kindle Paperwhite - now £79.99, was £119.99
- £31 off Echo Dot 3 - now £18.99, was £49.99
- £40 off Echo Show 5 - now £39.99, was £79.99
- £20 off Echo Show 8 - now £29.99, was £49.99
- £20 off Echo Auto - now £29.99, was £49.99
- £50 off Echo Studio - now £139.99, was £189.99
- £11 off Echo Flex - now £13.99, was £24.99
- £40 off Echo Buds - now £79.99, was £119.99
- £45.99 off Echo Dot 3 with Amazon Smart Plug - now £28.99, was £79.98
- £40.99 off Echo Dot 3 with Lifx White Smart Bulb - now 23.99, was £64.98,
- £60.99 off Echo Dot 3 with Philips Hue Color Smart Bulb- now £38.99, was £99.98
- £10 off purchases of £50 or more for new Prime Student members. Ends 14 October
- £99.60 off new 3-pack eero Wi-Fi mesh
- £10 off Blink Mini security camera – now £24.99
- £60 off Ring Spotlight Cam
- £54 off refurbished Fire HD 10 tablet - was £129.99, now £75.99
- Audible - 3 months free for new customers. Ends 28 October.
- Kindle Unlimited - 3 months free for new customers starting 1 October. Ends 14 October
- Kindle Books - Prime members who spend £15 on Kindle e-books between 1-12 October can get a £5 credit to spend on any eligible Kindle e-book within 30 days.
- Amazon First Reads - Prime members can get early access to two new Kindle books for free in October
Early Prime Day deals from other brands
- 10% off iTunes and App Store gift card - see our full coverage of this offer on Macworld UK
- Philips Series 5000 Trim-n-Flow PRO Technology Hair Clipper - was £53.99, now £34.99
Shoppers can access all Prime Day deals on Amazon's dedicated page when the day arrives. In the meantime, check out our full guide to Amazon Prime, including everything you need to know on pricing, benefits, and the free trial.
We'll also be tracking the best Prime Day Apple deals over at our sister site Macworld UK.
