This puts Samsung in line with Google, who also promises three updates for its Pixel phones.

It won’t be as simple as every Samsung phone getting this treatment though, and it’s likely this policy will only apply to the high-end devices like the Galaxy S and Note lines. It means the S20 and Note 20 series should end up getting Android 13.

We’ll have to wait and see if this comes to fruition, and Samsung does acknowledge that this is subject to device and country, and probably operator too. But the company has got far better in recent months with timely security updates for its phones, sometimes even beating Google to the monthly push.

If Samsung can become known for supporting its expensive phones with three OS updates, then it should go a long way to convincing people that they're a good long term purchase. If most people even notice, that is.