Echo, Kindle and Fire devices have been seeing incredible discounts, along with Ring security cameras. We've listed the special pricing below for base configurations, but be sure to click through the different specs and bundles once you're on Amazon to see other related discounts.
Right now, buying an Echo or Fire device will also get you 3 months of Amazon Music Unlimited for free. The instructions to redeem this promo will be emailed to you once you purchase the device.
- £27.99 off Echo Dot 3 - now £22
- £35 off Echo 2 - now £54.99
- £74.99 off Echo Show 2 - now £159.99
- £30 off Echo Show 5 - now £49.99 (the newest Echo with a screen)
- £20 off Echo Input - now £14.99 - (turns any speaker into an Alexa-enabled device)
- £49.99 off Lenovo Smart Tab M10 with Alexa - now £130 (10in display, 2GB RAM, 16GB Storage)
- £20 off Fire TV Stick with Alexa Voice Remote - now £19.99
- £25 off Fire TV Stick 4K Ultra HD with Alexa Voice Remote - now £24.99
Fire tablets are seeing discounts across the board, with deals on standard and Kids Editions.
- £20 off All-new Fire 7 Tablet - now £29.99
- £35 off Fire HD 8 Tablet - now £44.99
- £55 off Fire HD 10 Tablet - now £94.99]
- £40 off Fire 7 Kids Edition - now £59.99
- £45 off Fire HD 8 Kids Edition - now £84.99
- £65 off Fire HD 10 Kids Edition - now £134.99
- £60 off Ring Video Doorbell 2 - now £119; you can also add a free Echo Dot 3 at no additional cost
- £80 off Ring Video Doorbell Pro - now £149
- £60 off Ring Stick Up Cam Wired HD Secity Camera with Two Way Talk - now £119
Best Prime Day Deals right now
For more on Prime Day see our article, Amazon Prime Day 2019: Best deals, exclusive launches, tips & more. Also see other tech summer sales from brands like Dell, HP and eBay that shouldn't be missed. You can catch other amazing Prime Day deals below:
1. Samsung Galaxy Tab S6 (128GB, cellular)
Now: £627.43 (£61.57 off)
Shave over £60 off the 4G LTE version of Samsung's best and brightest tablet of 2019 - the Galaxy Tab S6 - thanks to this Amazon offer.
2. GoPro Hero 9 Black
Now: £379 (£50 off)
Amazon's slashed £50 off the GoPro Hero 9 action camera that supports 5K video, which matches the price if you bought from GoPro directly. However, GoPro has a better deal that includes the Hero 9 for £329, along with a free battery, 64GB SD card and a yearlong subscription to GoPro's member service.
A GoPro membership includes unlimited cloud storage, free replacement, and 50% off gear, mounts, and accessories.
3. Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)
Now: £1,189 (£110 off)
4. Razer Blade 15 (2020)
Now: £1,398 (£601.99 off)
There's a huge £600 off this RTX 2070 model of the Razer Blade 15. It's the 2020 edition, too, getting you a 10th-gen Intel Core i7, a 144Hz display and a 512GB SSD.
5. Apple iPad Pro 11in (2020, 128GB)
Now: £728 (£41 off)
Pick up the 11in iPad Pro (latest model) with £41 off on Amazon. Note that Currys has very nearly the same saving, if you'd rather purchase from there.
6. Apple 12.9in iPad Pro (2020, 256GB)
From: Currys PC World
Now: £990.20 (£78.80 off)
Get nearly £80 off the iPad Pro 12.9in from 2020 (the latest model). Here you're getting the 256GB model, which means it's pricier than the 128GB version, but extra storage means you're less likely to find you've run out of space in future. See our full review for more info.
7. Apple iPhone 11 (64GB)
Now: £579 (£20 off)
Save £20 on the iPhone 11 from Amazon though delivery is excpted after Christmas. This offer is also available from Very.
8. Amazon Paperwhite Essentials Bundle
Now: £147.97 (£25 off)
This bundle gets you the latest 6in Kindle Paperwhite with an Amazon leather cover and a 9W power adapter.
9. Tile Mate - Bluetooth Tracker
From: Currys PC World
Now: £12.99 (£5 off)
Keep track of easily lost items with this nifty Tile Bluetooth tracker – now with £5 off from Currys PC World.
10. Huawei P Smart 2020 (4GB RAM, 128GB)
Now: £159.99 (£20 off)
A more powerful revision of the already-great P Smart. This 2020 model packs in 4GB RAM and a whopping 128GB of storage. The only issue is that it loses out on Google Mobile Services.
11. Fitbit Versa 2
Now: £139 (£60.99 off)
The Versa 2's price is coming down at the moment thanks to the arrival of the Fitbit Versa 3. Right now, it's up for grabs on Amazon for nearly £61 off.
12. Samsung Galaxy Watch Active (40mm)
Now: £129 (£100 off)
Pick up the Samsung Galaxy Watch Active from Amazon with £100 knocked off the RRP. Read our full Samsung Galaxy Watch Active review for more.
Note: Different colours may enjoy different reductions, so double-check pricing before you purchase.
13. Hisense 50U7QFTUK 50in 4K UHD TV
Now: £499 (£150 off)
Get a decent saving off of this Hisense TV, which comes with a QLED screen, built-in Alexa and Dolby Atmos. You can read our review of the Hisense U7QF here.
14. Logitech MK850 Wireless Keyboard and Mouse
Now: £79 (£20.99 off)
Upgrade your Mac or PC with a new keyboard and mouse combo. This one is a popular option from Logitech and has a low price right now at Amazon.
15. Motorola Moto G8 Power (4GB RAM, 64GB)
Now: £173.49 (£46.50 off)
The Moto G8 Power gets its name from its sizeable 5000mAh battery, which guarantees you at least two days of use per charge and in our review, consistently lasted even longer. Amazon also has a great discount on it, right now.
16. 23andMe Ancestry + Traits Service
Now: £69 (£10 off)
£10 off 23andMe's Personal Genetic DNA Test with 2,000+ geographic regions, family tree, DNA Relative Finder, and Trait Reports
17. Sony WF-1000XM3 Wireless NC Earbuds
Now: £149 (£71 off)
18. Oppo A5 2020 (3GB RAM, 64GB)
Now: £99.95 (£49.05 off)
One of Oppo's most affordable phones of 2020 is now made even cheaper with the latest Amazon deal, seeing a tidy £49.05 taken from the A5 2020's already low RRP.
19. Oppo Reno 4Z 5G (8GB RAM, 128GB)
Now: £249 (£80 off)
Despite toting mid-range performance, the most affordable member of Oppo's recent Reno 4 line - the 5G-capable Reno 4Z 5G - now comes in at a budget phone price, thanks to this £80 discount on Amazon.