A stand-out offer we're seeing right now is on the Philips 50PUS7304 50in 4K Android TV with Ambilight, which currently has 54% off. It's a Deal of the Day – so you'll have to be quick. The discount slashes the price from £1000 to just £459, saving you a whopping £541. Head to Amazon to see this Philips Ambilight 4K TV discount now.
This is the lowest price we've seen on Amazon ahead of Black Friday 2019; its average price usually bobs around £840. The offer is on the latest 2019/2020 model, which comes Alexa-enabled, a useful feature if you own an Echo or Echo Dot.
Amazon's price currently beats other retailers as well. At Argos, the same Philips TV costs £649, which mirrors Currys' price – though Currys' model works with Google Assistant (instead of Alexa) and comes with a six-month subscription to Spotify. See Currys' offer on the Philips Ambilight 4K TV.
The three-sided LED Ambilight on the TV responds to what happens on the screen and flares up for an immersive viewing experience. You also get Dolby Atmos sound and HDR 10+ picture quality, which offers greater depth and range between light and dark areas in the image. For more on Ambilight, see our review of the mid-range Philips 6703 4K TV (2018 model).
We also have an entire TV buying guide with expert buying advice on how to choose a TV.
See other great TV deals of the month below:
1. Hisense 55U7QFTUK 55in 4K UHD
Now: £548 (£351 off)
This Prime Day (13 and 14 October) there's a huge saving on this Hisense TV, which comes with a QLED screen, built-in Alexa and Dolby Atmos.
2. Philips Ambilight 58PUS8545/12 58in LED 4K UHD
Now: £575 (£74 off)
There's discounts across Philips's Ambilight range this Amazon Prime Day - this 58in model comes with a 4K screen, Dolby Vision and Dolby Atmos and works with both Google Assistant and Amazon Alexa.
3. Samsung QE58Q60TAUXXU 58in Smart 4K Ultra HD HDR QLED
Now: £799 (£200 off)
Get £100 off the marked price of this QLED Samsung TV from Currys by entering 100TVSAVE at checkout. This model offers a 58in 4K HDR screen with adaptive sound technology and Bixby, Alexa and Google Assistant built in.
4. JVC LT-50CF890 Fire TV Edition 50in 4K TV with Amazon Alexa
Now: £399.99 (£99.01 off)
No need to buy a Fire streaming stick for all your Smart TV needs - this JVC model comes with it built straight in. For the price you get good specs, and Currys is currently offering £30 off the marked price if you enter the code 30TVSAVE at checkout.
5. Logik L32HED20 32in LED TV
Now: £129.99 (£30 off)
If you're in the market for a really cheap telly, Currys is currently offering £30 off the marked price of this 32in LED TV with a built-in DVD player and Dolby Digital. Just enter 30TVSAVE at checkout to claim your discount.