This price is lower than any discount we've seen over Black Friday and Cyber Monday. In fact, it's the lowest price we've seen since late July of this year, when it was £197.
While the current price is £2 more than that last drastic dip, the present deal still shaves £81 off the highly rated smartwatch (we gave it 4 stars out of 5 – here's why).
Aside from Amazon, other retailers are also carrying on with deals this week. We've sorted out 10 of the best ones here (which includes the Ionic). For instance, get £160 off Bose QuietComfort 25 headphones and nearly £70 off a Nintendo 2DS XL bundle.
If you just want to see Fitbit deals though, we have a dedicated round up for that too, with expert buying advice.