Amazon's Prime Day, set for 15-16 July dominates nearly all discussions related to bargain hunting in the summer, but eBay may have just taken the lead. In a sudden announcement, the online shopping giant has effectively crashed Amazon's Prime Day with a 15-day sale, starting today. Go to eBay to check it out now.

It's a direct challenge to Prime Day, which requires customers to be Prime members to get Prime Day deals. Membership costs £7.99 per month (though a free 30-day trial is available). Rob Hattrell, VP of eBay UK stated, "We don’t think we should be charging our customers a membership fee for them to enjoy great discounts and offers, and for the next fifteen days we will be sharing our best ever discounts with them".

You can expect deals on products from Google, Dyson, De'Longhi, Samsung, LG and more. We will be updating this post with the best deals and offers as the sale continues.

You can get 70% off electronics like TVs and smart home, where now the Google Home smart speaker has a £30 discount. Go to eBay's Tech section now to see all its deals.

A featured deal is the 55in Samsung UE55NU7300 Curved Ultra HD 4K Smart TV for £499. It includes free delivery. View this deal at eBay.

There's also £200 off a 65in LG 65UM7450PLA Smart 4K Ultra HD HDR LED TV with Google Assistant from Currys on eBay. It's been reduced to £999 from £1,199.

You can pick up refurbished and unlocked iPhone devices from Music Magpie for under £400. See the iPhone 8 (refurbished) for £389.99 or the iPhone 7 Plus (refurbished) for £249.99.

We're seeing great deals on laptops too, with £80 off the 14in Lenovo Ideapad 330S with 8G RAM and 256GB GB HDD storage, with Core-i7, now reduced to £649 from £729. You can see all laptop, tablet and computing deals on eBay here.

There'll also be a flash sale on 9 July on Jigsaw's eBay shop if you're looking for deals in fashion, with up to 25% off.

We will be updating this article as more deals start rolling out, but check out existing offers over at eBay now.