Love it or hate it, Valentine's Day arrives next Thursday, 14 February – so you might as well make the most of Amazon's sale, which launched at 9am, today (6 February).

You can find deals across various categories – from beauty tech (including major deals on GHD styling products), to cookware and even flowers – but we're most excited about Amazon's 30% discount on its own devices, particularly its tablets. See the deals below: 

Amazon Valentines Day Sale Fire tablet

You can find discounts on Echo and Kindle devices too, we've outlined a couple below, but you can see all deals here.

Other Valentine's Day Tech Deals: Xiaomi & Fitbit

Xiaomi has its Valentine's Day phone sale with up to £80 off phones like the Redmi Note 5 (discounted to £119 from £199) and the Mi 8 (discounted to £429 from £489). 

Xiaomi Valentine's Day Sale

You can also get a matching pair of Mi A2 phones with 4GB RAM and 64GB storage for £449, reduced from £518. See all Xiaomi phone deals here.

You can find competitive discounts on Xiaomi phones on Amazon, and Gearbest is another place to check.

See our round up of the best Xiaomi phones here along with the best Xiaomi deals.

Fitbit Valentine's Day Deals

Meanwhile Fitbit is offering £20 off its fitness trackers with deals on the Charge 3, Versa, Ionic smartwatch, Alta, Alta HR and Aria 2 scale. You'll also find deals on bands and charging cables too. See all Fitbit deals here.

Also see our round up of the best Fitbit deals here.