Customers on some mobile contracts can choose a ‘free’ entertainment add-on. Notably, the new Amazon Prime option is not just for Prime Video, but is a whole Prime subscription, so customers will get Amazon’s unlimited free delivery and all the other Prime perks.

YouTube Premium nets you ad-free YouTube, which is actually much more attractive than it first sounds, plus a subscription to YouTube Music, the music streaming service that is slowly replacing Google Play Music.

Vodafone’s plans that come with an entertainment add-on start at £22 per month for a SIM-only plan, but they are also included on plans that can get you a contract with the latest smartphones.