So much so that Sky feels now is the right time for the sport to have its own permanent slot on the TV guide.
The five-year deal between Sky and the NFL is the first time the league has joined with an international broadcaster to launch a dedicated channel.
It marks the 25th anniversary of live NFL coverage on Sky Sports so the days of late-night games on Channel 5 are long gone.
Sky Sports NFL (Channel 407) will arrive on 3 September, a week before the scheduled 2020 season opener between the reigning Super Bowl Champions, the Kansas City Chiefs, and the Houston Texans.
Here’s a rundown of what content the channel will broadcast:
- Minimum of five live games each week
- First-pick exclusive game on Sky Sports NFL in the 6pm and 9pm slot every Sunday
- Every Thursday Night, Sunday Night, and Monday Night Football
- NFL RedZone
- Every minute of every playoff game, Pro Bowl, and Super Bowl live
- Flagship programming from NFL Network, including the popular Good Morning Football and Total Access shows
- Award-winning documentaries and other content from NFL Films and NBC Sports
- Brand new weekly shows to review the action and discuss the stories of the league, including original Sky Sports programming
- Increased coverage across Sky Sports News, Digital and Social platforms
NFL Commissioner Roger Goodell said: “This new five-year agreement and the launch of a dedicated Sky Sports NFL channel will undoubtedly continue our rapid growth in the UK and Ireland.”