Available in two colour set-ups - Lunar Light and Dark Side of the Moon (think white and black) - the new Aurora enjoys the same mix of curved edges, etched logos, and a bulky exhaust port rear. Naturally, RGB lighting runs across the front of the tower too.

The specs are predictably beastly: you can go up to a Core i9, 64GB RAM, and dual RTX 2080 GPUs, with 4TB of storage to round it out. The Aurora is set to release from 10 September, though pricing hasn’t yet been confirmed.

Alongside the Aurora Alienware revealed the enormous 55in OLED monitor that was teased back at CES, along with some more manageable 27in and 34in IPS displays, plus a selection of keyboards and mice, all with the Legend look. Dell also took the opportunity to introduce the G5, the first desktop in its more budget-friendly gaming line.