When is Apple’s Back to School Sale?

Apple has kicked off its Back to School sale in the UK. The promotion lasts from 9 July to 29 October. Shop Apple Back to School in the UK

Apple’s Back to school promotions began in the US on 15 June. See Apple’s Back to School promotions in the US.

This year, Apple kicked off sales in the US earlier than usual. The company typically begins its back to school promotions in July and continues the offers until mid-October.

As we predicted, UK sales have begun around its usual July start date, which was 9 July last year as well.

Running on a slightly separate schedule, Apple kicked off its Asia-Pacific Back to University Sale across Australia, New Zealand, South Korea and Brazil at the beginning of the year. The sale ended 16 March.

Is Apple giving away free Beats headphones again?

Not this year. Both in the US and UK, instead of Beats headphones, Apple is offering its popular AirPods wireless earphones.

In past Apple Education Store sales, Apple offered a credit towards Beats headphones with Mac and iPad purchases. This year, the UK and US sale is offering a £159/$159 credit that students can put towards a pair of AirPods earphones, effectively making it free.

Students also get 20% off AppleCare+  and discount on accessories.

In the US, students can also put the $159 credit towards the AirPods with the wireless charging case, worth $199, and get the set for $40. Alternatively, students can put the credit towards the AirPods Pro, worth $249, and only pay $90 out of pocket.

Apple Education Store Deal

What discounts are available with Apple Education Store pricing for students?

Apple's educational pricing is available all year long – it's only during the back to school season that customers can make the most of Apple's bundled freebies.

UK students and staff can still take advantage of savings via Apple’s educational pricing scheme with up to £280 off a Mac and £80 off an iPad. While students in the US can save up to $200 on Mac and up to $100 on an iPad. US students can also get 20% off Apple Care+ for added device protection. 

Related: Get £100 off 13in MacBook Air (2020) from KRCS – beats Amazon's deal

Who qualifies for Apple Education Store discounts?

Education pricing is available to current and newly accepted university students, parents buying for university students as well as teachers and staff at all levels.

Our colleagues over at Macworld UK have put together a full guide on the Apple Education Store.

How to get an Apple Education Discount

Students and staff will need to verity their status via UNiDays in the UK. 

In the US and Australia the verification process is less standardized. While you don’t need any specific ID or login to order for the Apple Education Store, Apple can request to see evidence of your student status at point during or after purchase and can charge you a fee if you lack the proof. 

We recommend you register your details via your university email and have your official student ID card and details at hand whether you order for delivery or in-store collection.

See the full guide on how to get an Apple Education discount over at Macworld UK.