The press release announcing Ive’s time at Apple said he will form a company, LoveFrom, of which Apple will be a client. At the time we felt this was a PR move to imply things weren’t sour between the two parties and Ive was leaving on good terms.
But speculation is rife that Ive distanced himself from the design team over the past few years as he became obsessed with perfecting Apple’s ‘spaceship’ circular campus in California, into which it has now moved. Reports suggested he did not frequent the office anymore and was distant and unhelpful in meetings about the iPhone X and newer products.
While his design nous clearly defines the great consumer tech company ever, Ive leaving Apple has happened slowly and with somewhat of a PR whimper. Since he has left, iPhones have got thicker with bigger batteries and the MacBook Pro’s much maligned keyboard has been changed.
Perhaps – though we’ll doubtless never know – Ive’s obsession with thin and light was hampering the practical uses of new Apple products.