That seems to be happening sooner rather than later, according to a tweet from Italian site Aggiornamenti Lumia that claims Apple is gearing up to launch a new Windows-based app on the Microsoft Store. The site admittedly doesn’t detail what the app will offer, but considering Apple’s moves on macOS, it’s not hard to envision a new Apple app that’ll offer Apple’s core services, including Apple Music, Apple TV+ and iPhone sync functionality.

A new @Apple app coming soon to the Microsoft Store? 👀

— Aggiornamenti Lumia (@ALumia_Italia) July 11, 2020

It comes a year after Apple hired engineers to “build the next generation of media apps for Windows” and specifically required experience with Universal Windows Platform - a platform currently unsupported by iTunes. Crucially, UWP apps can run on both Windows 10 PCs and Xbox One, and Microsoft’s console could play a crucial role in the expansion of the Apple TV+ video streaming service.

Expansion of services aside, the replacement of iTunes on Windows 10 would once again realign Apple’s software offerings across Mac and PC, making it easier for platform-hopping subscribers to access the music, podcasts and movies they want to watch without using entirely different apps. It’s all about the synergy, people. 

For more Apple rumours, take a look at the latest iPhone 12 news and all we know about the AirPods 3 too.