The report suggests that people on phones like the iPhone 6 and 6s in particular are seeing the inherent value in the upgrade to the new SE and the appeal of the A13 chip that is unaffordable for many buyers in the £1,000+ iPhone 11 Pro and the £729 iPhone 11.

Kuo added that "Apple's service and content businesses could continue to grow thanks to the market share gain of the device equipped with the best computing power when facing the consumption-downgrade challenge.” All new iPhone SE purchases come with a free year’s subscription to Apple TV+, and might encourage more people to start paying for Apple Arcade.

Kuo also stated that economic and supply chain issues are the reasons that a potential iPhone SE Plus will be shelved until 2021. The original SE did not gain a larger model, but thanks to the iPhone SE’s resemblance to the iPhone 8, it is rumoured an iPhone SE Plus could easily fill in the iPhone 8 Plus’ absence from the iPhone line up.

At the time of writing, it’s the first time Apple has not sold a ‘Plus’ model of a phone since the iPhone 6 Plus debuted in 2014. It started using the ‘Max’ moniker with the iPhone XS Max in 2018.