A feature will even let customers chat with and call support directly.
Apple has built an excellent customer service reputation on its in-store and Genius Bar experience. With stores closed due to Covid-19, the app update appears to be part of the focus in retaining customer satisfaction while also attempting to offer online product help to solve issues, rather than dealing directly with customer queries.
Step-by-step troubleshooting within the app is available and you can access guides to any of your Apple products from the app, no matter which one you’re using. It looks like a good, centralised solution that will hopefully help customers with any technical issues.