After some confusing rumours regarding LG's naming scheme for its next flagship, LG itself has confirmed that its new G series phone will be called the LG G7 ThinQ.

In a blog post it confirmed the name along with the promise of more AI integration (read: potential gimmicks) in what it calls 'Empathy AI', and features seen in the recent LG V30S ThinQ

The company finally also said it will "unveil the LG G7 ThinQ at Metropolitan West in Manhattan, New York on the 2nd [May], and a public event on Yongsan Ip Park Mall in Seoul on the 3rd." Note the already obtuse ThinQ branding is stylised in the name.

ThinQ is LG's AI branding first used on its TVs. There could be a G7 mini or sorts in the rumoured LG Q7.

GSMArena also reported official renders of the LG G7 ThinQ. Check out the supposed handset in many colourways:

Mobile Fun shared with us the first cases available to pre-order for the LG G7 ThinQ that confirm the notch design too, even if LG officially hasn't.

And now ever-correct leaker Evan Blass has shared a full press render of the G7. It's pretty much definitely going to look like this:

LG has taken to drip-feeding information officially before the launch of its recent V30 series phones.

Though the LG G7 ThinQ was not officially on show at MWC 2018 in February, it was seemingly shown to a select group on invitees. It is believed that this handset is the same model as that codenamed 'Judy' and detailed previously by VentureBeat.

Thanks to ynet.co.il (which we guess took one for the team in terms of not upsetting LG), we have some images of the upcoming phone from that event:

LG G7

It reveals the heavily rumoured iPhone X-style notch, though suggests the software can hide it depending on user preference. It also reveals some key specs, which we'll detail lower down this article.

The writer claims he saw a device codenamed 'Neo', along with a spec sheet that included a 6in (3120x1440) 18.5:9 display, complete with iPhone X-style notch, the Snapdragon 845, 6GB of RAM, 128GB storage, a 16Mp dual-camera, a rear-facing fingerprint scanner, a 3000mAh battery and DTS-X surround sound. This is that device.

VentureBeat adds to this that 'Judy' will be larger than the G6, with a 6.1in FullVision (18:9) MLCD+ display. 

Hang on, ThinQ?

LG has confirmed the G7's ThinQ branding, but respected leakster @evleaks got there first:

It was also supported by an image sent to Tech Radar (below), and it makes sense, too, after LG announced an upgraded V30 as the V30S ThinQ earlier this year.

LG G7 ThinQ

So what is ThinQ?

ThinQ is a new LG brand that covers some of its premium devices. These devices are artificially intelligent, employing LG's deep learning technology to serve you better, as well as other companies' virtual assistants such as Google Assistant and Alexa. 

When is the LG G7 ThinQ release date?

LG confirmed that the device will launch at events in New York on 2 May and Korea on 3 May. On sale dates are typically later with LG, though it'd be smart of the company to not make that the case this time.

How much will the LG G7 ThinQ cost?

We're speculating on the LG G7 ThinQ price for now, since there are no credible rumours. The LG G6 cost £649 and we expect the LG G7 ThinQ price to be about the same... and then fall quickly in the months afterward.

What are the LG G7 ThinQ rumoured features and specifications?

  • Android 8.0 Oreo
  • 6.1in FullVision (3120x1440, 18.5:9) MLCD+ display with notch
  • Qualcomm Snapdragon 845
  • 4/6GB RAM
  • 64/128GB storage
  • Dual-camera: 16Mp, f/1.6, HDR
  • IP68 waterproofing protection
  • Stereo speakers, DTS-X surround sound
  • Wireless charging
  • Fingerprint scanner, rear-facing
  • 3000mAh battery

It seems the phase of modular phones is pretty much over and even if it's not, we didn't expect LG to go back to it for the G7 ThinQ. Judging by leaks, we are getting another combination of metal and glass, but with a larger 6.1in MLCD+ display. This tech allows it to go brighter while consuming less power. 

LG currently only uses OLED on the V30 phones.

As well as rear-facing fingerprint scanner there is expected to be an iris scanner, and a patent has been unearthed for just such a feature that will allow you to lock the phone and protect sensitive data. Although iris scanners usually work with infra-red, LG has developed a camera that can switch from IR to a regular one.

The LG G7 ThinQ will likely feature Qualcomm's new second-gen 10nm Snapdragon 845 chip, along with 4- or 6GB of RAM and 64- or 128GB storage.

Key new features offered by the Snapdragon 845 include a secure processing unit (SPU) that Qualcomm says offers "vault-like security" with the microprocessor, memory, crypto engine and random number generator all sitting on its own power island.

Performance and battery life will also improve, thanks to an octa-core Kryo 385 CPU with four 2.8GHz high-power cores and four 1.8GHz low power cores; the 845 is 30 percent more efficient than the 835 for gaming, video and AR/VR, says Samsung.

Qualcomm's new super-fast X20 LTE modem is built-in, offering CAT 18 speeds of more than 1Gbps, as well as an enhanced Spectra 280 image signal processor. Qualcomm has bumped up video recording potential to Ultra-HD, and added in various AI improvements. 

Read next: Best new phones coming in 2018