Still set on cracking the smartphone market, Huawei has introduced its new flagship Ascend P7. See also: Huawei Ascend P7 review: Firm's best smartphone is sleek and affordable but let down by software.
It's a follow-up to last year's Ascend P6 and looks similar which means Huawei has gone all out on style and build.
The P7 is thin, light and looks super sleek with its combination of glass and brushed metal. It's a shame that the seven-layer spun finish on the rear is difficult to see and the lack of a grippy surface means the device slides off almost anything you put it on. Read: The 26 best smartphones: The best phone you can buy in 2014.
Thanks to its design, we've found the P7 surprisingly easy to use considering it has a 5in screen. A Full HD resolution is still standard for a flagship smartphone and while the screen looks great, brightness needs to be set high for comfortable viewing.
Under the shiny exterior is a quad-core processor and 2GB. That sounds perfectly good but we found a few signs of lag which means its performance is a little off the leaders and the main downside to this smartphone.
The 13Mp camera is a real strong point of the P7 with the ability to shoot excellent photos and video in all manner of lighting conditions. There's no dedicated shutter button but a double tap of the volume button will wake the device up and snap a photo in 1.2 seconds.
There's a whopping 8Mp camera up front for selfies, even the panoramic sort which Huawei calls groufies.
Running Android 4.4 KitKat out-of-the-box, the P7 is nice and up to date. Huawei puts its own Emotion UI over the top which is better than previous versions by offering a simpler way of doing things.
We like the amount of customisation on offer but the lack of a proper app menu is a strange decision and as we mentioned earlier there are signs of lag. These include the notification bar which tends to jerk and using the phone in general – particularly when lots of tasks are running.
The non-removable battery will provide a typical day of usage so most users will have to charge the P7 every night. Only light users will get beyond this but everyone can take advantage of the ultra-power saving mode which gives basic functions on a black and white interface.
Huawei has produced a stunning smartphone in the Ascend P7 and this is couple with good value for money with that non-flagship price tag. There's some decent hardware on offer here, particularly the camera but the P7 is let down by software performance issues.