Binatone has announced a £99 personal satellite navigation and handsfree speaker package.

The Binatone C350BT consists of a 3.5in portable satellite navigation device with Bluetooth feature and a handsfree kit that enables the user to make phone calls without taking their hands off the steering wheel.

Usually, Bluetooth functionality is only included on more expensive satnav units, making the Binatone sub-£100 offering an apparent bargain.

"Although this is not the first system of its kind, we expect it to be the best priced on the high street," explained Binatone sales and marketing director Adrian Green.

Binatone supplies the C350BT with UK and Ireland maps. Customers can add maps of the rest of Europe via the SD Card slot. Safety camera information and hundreds of POIs (points of interest) come preloaded on the 3.5in touchscreen unit.

Photos can also be displayed on the Binatone’s screen – as with the additional mapping data, the SD Card slot is used to store the Jpeg images.

The C350BT satnav unit will be sold at Tesco stores.

Binatone C350 satellite navigation device

Binatone C350 satellite navigation device