In the crowded market of laptop bags there are surprisingly few that are business-like, rugged and cool. But the Booq Vyper exo (great name!) is all three.

Booq calls its Vyper exo a "miniExteriormal" laptop case with "an aire of charisma". Don't ask me what that means, but this is a seriously cool-looking laptop carrier.

It features a semi-rigid ballistic nylon shell, with red, orange and beige accent colour stitching. It features eight compartments to store digital necessities (laptop, iPod, etc), as well as analogue stuff (books, newspaper, magazines).

The bag opens 180 degrees, so that you can open your laptop while it’s sitting in the laptop compartment

Vyper exo fits 13-15-inch PC and Mac laptops, and costs US$175.