Pure Digital has announced an in-car DAB digital radio that can be fitted by the user. The Highway has a suction pad attachment, much like those found on GPS satellite navigation devices, with which it attaches to the car’s dashboard.

The Pure Digital Highway will cost £70 inc VAT and will be available from ‘all good stockists’ before Christmas.

Pure describes the Highway as the world’s first adapter solution that doesn’t require complex installation. The DAB specialist believes this marks out the Highway from rival products manufactured by Revo and Acoustic Solutions that need to be physically installed.

The Highway draws power from the vehicle’s cigarette lighter socket and has a suction cap to keep it positioned on the dashboard. A special DAB aerial attaches to the windscreen.

As well as being able to serve up crystal clear DAB radio broadcasts (sent over the car’s FM radio), the Pure Highway can shunt music, podcasts and other audio content from an iPod or other MP3 player for playback over the car’s audio system.

To get users started, Pure preprogrammes DAB stations talkSport, Virgin Radio, Planet Rock and theJazz.

As with higher-end home DAB radios, the Highway includes the ability to record, pause and rewind recordings. This, believes Pure, will be particularly useful to drivers who missed traffic reports or news bulletins.

The Highway isn’t limited to in-car use. It has a stereo headphone jack and takes a pair of AA batteries which, Pure claims, will last for up to six hours.

The DAB radio market has gone from a standing start to UK sales of more than 5.5 million in the five years since Pure Digital launched its first model, the retro-styled Evoke-1. Paul Smith, general manager of Pure Digital, says that only two percent of DAB radio sales have so far been in-car models – something he anticipates the Highway changing.


Pure Digital Highway DAB radio

Pure Digital says the Highway is the first in-car DAB radio that is straightforward enough for owners to install themselves