Prime Day is Amazon's mega sales event that grants Prime members exclusive discounts across thousands of products, along with access to product launches and early-bird deals. This year, Prime Day runs from Monday, 15 July to Tuesday, 16 July (see our full guide to Prime Day for everything there is to know).
Beyond Prime Day and through the year, members can enjoy exclusive deals and benefits like free unlimited one-day delivery, Prime Video, Prime Music, Amazon Pantry, the Kindle Owner's Lending Library, Prime Reading, and many, many more.
A Prime membership costs £79 per year or £7.99 per month; though right now Amazon has cut the annual cost to £59, but only until 16 July. See our full coverage of this promotion, or go to Amazon to learn more.
How to sign up for Amazon Prime
- To sign up to Amazon Prime, head to Amazon's dedicated Prime sign up page. The first month is free, as a part of the 30-day free trial.
- On Amazon's sign up page, click on 'Start your 30-Day Free Trial', which will then ask for your Amazon login details.
- If you don't already have an account, you can create an account by hovering over Account & Lists on the home page and clicking on 'Start here'. You'll need to provide your name, email and a password.
- If this is your first time signing up to Amazon, you'll need to provide your credit card and address details at this point. Our full step-by-step guide to do this is here.
- Once you're a member and signed in, click on the button that says 'Try Prime FREE - pay later'. Your membership status should automatically update to Prime.
Keep in mind, Amazon will charge you the Prime membership fee every month after the free trial ends, unless you cancel which you're allowed to do at any time.
See our full list of the best Amazon deals where we'll be adding all the best Prime Day deals too, once the days roll in next week.