Amazon has included excellent parental controls in its Fire tablets. It’s one of the reasons we recommend them so highly as kids’ tablets.
Here we’ll explain how to set up user profiles, restrict the content your child can access and also limit screen time so they can use their tablet between certain hours.
If your child has multiple devices, say a phone and a Fire tablet, then you might prefer to use a dedicated parental control package like Qustodio. This not only allows you to monitor and adjust the settings on your child's device via your own smartphone, but also covers a range of platforms including iOS, Android, Windows, macOS, and of course Amazon Fire tablets.
To use Amazon's parental controls on a Fire tablet, you'll have to create a profile for each child that will use the tablet.
If it's brand new, follow the on-screen instructions to set it up and – when prompted – sign in with your Amazon account. You’ll need to do this in order to download apps, even free ones.
You'll be prompted to create a child profile as part of the setup.
Fill in their details: name and date of birth. You can also tap Change beneath their profile picture - they will probably want to choose that part.
Beware that tapping "Create profile with Fire for Kids Unlimited" will sign you up for a subscription, but the first month is a free trial. You get 12 months if you've bought a Kids Edition tablet.
If you don't want the content and just need the parental controls, tap the small 'Create profile without Fire for Kids Unlimited' link.
You'll then be asked to set a screen lock, which is necessary to stop your kids from simply using your adult profile and having unrestricted access to everything. After various other offers of trials for Amazon services and prompts to download apps and games for free, you will see the home screen.
If you didn’t set a PIN or password during the initial tablet setup, go to Settings and tap on Security & Privacy, then tap Lock-screen passcode to enable it and enter your chosen passcode.
To switch from your profile to your child’s, swipe down from the top of the screen, then swipe down a second time and tap the person icon to the left of the settings symbol (far left, below). This brings up a list of users: just tap on the child’s name to go to their profile (middle, below)
How do I set up parental controls on a Kindle Fire tablet?
The first thing to do is to go to Settings and tap Parental Controls. You'll find Settings by swiping down from the top of the screen when the tablet is unlocked: look for the cog icon.
Tap on it then tap on Parental Controls. Tap the toggle switch and you’ll be asked to choose a password. Make sure you write this down somewhere since if you forget it, you won’t be able to reset it and the only way to get around it is to completely reset the tablet and start from scratch. And that is very annoying.
When the password is set, parental controls are turned on and you’ll see new options on the screen.
Near the top is a section titled ‘Restrict Access for this profile’. If you’re not currently signed in as a child, use the instructions above to switch to a kids’ profile.
Then, tap on Amazon Content and Apps and choose what you want to block. Alexa is blocked in a child profile and you cannot enable it: it’s one of the restrictions Amazon thinks is necessary for kids. Currently, the only kids version of Alexa is available on the Echo Dot Kids that's sold only in the US for $69.99.
This is based on the 3rd generation Amazon Echo Dot, but with answers from Alexa that are optimised and appropriate for children. It comes in either blue or rainbow liveries, which make them easy to distinguish from the standard models.
Getting back to the Fire tablet, make sure ‘Password-protect purchases’ is enabled, as this stops kids from installing apps or buying anything from any stores that you haven’t blocked. Also make sure social sharing is blocked, unless the child is old enough and you’re ok with this.
How to limit screen time on an Amazon Fire tablet
It's great to be able to choose exactly which apps, games, books and other content your kids can access, but not if they're glued to their screen the whole time.
Fortunately you can limit the amount of screen time they can have. To do it, swipe down from the top of the home screen, tap on Settings, then Parental Controls. Tap Set Restricted Access to enable it.
Now tap on Restricted Access Schedule. Here you can set when the child can't use their tablet. This is the only area where the controls are a bit limiting as you might want to set more than one period, but you can't. The only workaround is to use the Amazon Parent Dashboard website to pause access to the tablet.
There are more controls available if you go into the child's profile (tap on Profiles & Family Library instead of Parental Controls) and then tap on the child's name in the list.
Tap Set Daily Goals & Time Limits and you can set different periods for weekdays and weekends.
There’s a Total screen time bar, but you may prefer to use the ‘Time by Activity’ bars (below Total Screen Time) instead as these let you control how much time your child can do different things, such as reading, watching books and accessing the internet (via Amazon’s kid-safe web browser – more on that below).
If you like, you can set ‘educational goals’ and block videos or games until the child has read for a certain amount of time first.
Obviously, if the tablet is shared by two or more children, you’ll need to sign into each profile in turn and set these time and activity limits.
How do I set what content is available on a Fire tablet?
You can choose what each child can access by going to Settings > Profiles & Family Library. Alternatively, launch the FreeTime (also called Fire for Kids) app and tap the cog icon to the right of the child’s name.
A years' free subscription of FreeTime Unlimited (Fire for Kids Unlimited in the UK) comes with every children's version of the Fire range, including Fire 7 Kids Edition, Fire HD 8 Kids Edition, and Fire HD 10 Kids Edition. It's a Netflix-like service for kid-friendly videos, apps, games and books and costs £1.99/$2.99 per month.
(For more recommendations of child-friendly devices, read our roundup of the best kids tablets.)
You’ll see a link to manage each child profile. Tap on one and then on ‘Add content’.
However, you can tap ‘No Thanks’ and continue to selecting the content you’ve downloaded via Amazon’s Appstore.
If you haven’t downloaded anything yet you can switch to the adult profile and go to the various stores (by using the menu across the top of the screen) to install games, apps and books.
Back in the Manage child profile screen, you’ll also see an ‘Enable Web Browser’ option. This is worth doing as it lets kids access Amazon’s hand-curated browser that includes lots of YouTube videos and other interesting websites without being able to view any inappropriate websites.
You can also choose whether or not to allow access to the tablet’s cameras and photo gallery.
We wouldn’t recommend relying on these settings and filters to guarantee that your child will see only appropriate content: no system is 100 percent perfect and it’s best to supervise what they’re watching, reading and playing. Read our full guide to keeping kids safe online, too.
Setting parental controls on an Amazon Kindle e-reader
Kids should always be encouraged to read, but having them stumble across a steamy romantic novel or grisly thriller might not be quite what you had in mind. This has been a problem with sharing your account on a Kindle that you let your child use.
But, there's a relatively easy fix for this. Amazon allows you to create a Household, wherein two adults and up to four children can share any purchased e-books from the Kindle store. It also provides a way for you to select which books the children can see, without having to deprive yourself of more grown-up content.
To create a Household go to https://www.amazon.co.uk/myh/manage, log in to your account, and you'll be presented with a page that lists your Household benefits (which admittedly does sound like a dodgy 80s BBC sitcom) and more importantly the makeup of your family unit in the left-hand column.
To setup the junior account click 'Add a child' then enter the relevant details (name, age, etc.). With this done, go to the Kindle device and tap the three dots in the upper right corner. From the drop-down menu that appears select 'Amazon Fire for Kids' and then the child's account.
You'll need to enter a password for the parental controls, as this prevents the little ones from simply logging out of their account and into yours or making any changes.
With this done you can now add books to the account. This is done on your PC or via a web browser. Go to your Amazon account, log in, click 'Account & Lists' then select 'Manage your Content and Devices'.
You will now see a full list of your purchased ebooks. To the left of the title there is a box with three dots inside. Click this then select 'Manage Family Library'. The various members of your household will now appear and you can share the book with them by clicking the 'Add to Library' option next to their name.
Now, when you log into the child's account (via the 'Amazon Fire for Kids' option in the drop-down menu of your Kindle) they'll have access to the specific books that you've chosen.
If you have one of Amazon's Echo devices then you may also want to check out our guide to parental controls on the Amazon Echo. Also take a look at our Best parental control software roundup for more details, as well as alternatives.