Having a business page on Facebook is a great way to make your business known to users of the platform.
6 in 10 local businesses say that having an online presence is important for their long-term success, according to Facebook.
Creating a business page on Facebook is not a difficult process. In fact, you can have your business page set up in a matter of minutes.
Below is a step-by-step guide on how to create a business page on Facebook to get you started. Also, take a look at how to create a website.
How to create a business page on Facebook
Step 1: Go to Facebook and select ‘create a page’
There will be two options that appear, ‘Business or brand’ and ‘community or public figure.’ Click ‘Get started’ under the ‘Business or brand’ option.
If you are not logged into Facebook, you will see a link to 'create a page' below the username and email login.
Step 2: Sign in and fill in the basic information
Once you signed in with your personal account or created one if you don’t have one, a ‘create a page’ window will open.
Fill out the basic information required. This includes business name, category (this is the sector your business fits in, you can choose up to 3), description.
Next, add a profile photo and cover photo for the page.
Step 3: Select ‘Edit page info’
This is where you can create a username and complete all the relevant sections for your business.
As you scroll down, you will notice these listings for you to fill out.
This is the information that will appear on the ‘About’ tab of your page, so make sure you include as much useful information as possible.
Step 4: Customise your page
Go to ‘page settings’ and then click on ‘templates and tabs.’ Here, you can customise your page to how you want it to appear.
The tabs are the different clickable options on your page, the templates are what you can select to appear as a background for the individual tabs.
It includes a drag-and-drop function for you to arrange the tabs on how you want them to appear.
Facebook has several templates for you to choose from.
Step 5: Add collaborators to your page
As a business, you may have dedicated people that will manage the marketing and social media of the business.
These are known as ‘collaborators’ and they will also have access to the page once added.
To do this, go to ‘page settings’ on the left-hand side and select ‘page roles.’ You can assign a new page role by typing the name or email address linked to the Facebook account of whoever you wish to add.
The different roles available are admin, editor, moderator, advertiser and analyst.
Step 6: Create your first post
Once you’ve set up, the next step is to create your first post to gain an audience and start your journey to effective engagement.
You can either create a live post, event, offer or job post. Consider starting with an introductory post to make people aware of the business, then you can begin sharing videos, offers, and so on.
Also, check out our social media tips for small business owners.