CES and Sony have gone hand in hand with each other for decades, with highlights including the Japanese company's unveiling of the pionerring U-matic video system at the convention in 1971.
Sony looks set to continue this tradition in 2020, as it unveils a host of new products in Las Vegas. Here's how you can get a piece of the action.
When is the Sony CES 2020 press conference?
The conference takes place on Monday 6 January at 17.00 local time (PST).
If you're watching the UK, that means you'll have to stay up until 01.00 on Tuesday 7 January to watch live.
Where can I watch the Sony CES 2020 press conference live stream?
The good news is you don't have to attend in person to enjoy the action. Sony's CES page is now live, with the full press conference streamed live around the world. Come back here ahead of the event to watch the stream below, or you can get notified ahead of time via your calendar app of choice.
We'd also expect Sony to live stream the event on its YouTube channel.
What to expect from Sony at CES 2020
Sony has said that it will be "bringing creativity and technology together like never before, to unleash new sensations and emotions".
While that all sounds very exciting, much of the anticipation ahead of the keynote has been dampened by the accidental leaking of many of Sony's upcoming products.
Its full TV lineup will continue along the alphabet with a range of 'H' models. A vast array of LCD televisions will be complemented by a number of higher-end OLED models. Chief among these is what's known as the ZH8, expected to make 8K TVs much more affordable. After all, Sony's first 8K TV set you back £14,000 when it was released in May.
On top of that, there might be some new audio equipment, particularly considering Sony's close ties with Dolby and their Atmos technology.
However, it remains to be seen whether we will hear any more about the PlayStation 5, Sony's next-gen games console.
With a late 2020 release date confirmed, we can expect more concrete information soon, and Sony might just tease us with more details at CES. You can read everything we know about the PS5 so far here.