CES 2021 kicks off on Monday 11 January, but after the year that was 2020, it shouldn't come as a surprise that this year's expo isn't being held at the Las Vegas Convention Center and is instead an all-digital affair.
Be that as it may, the show is still a priority for Samsung, with a host of new products expected to feature in its flagship keynote. Here are all the details you need to know.
When is the Samsung CES 2021 press conference?
Samsung's conference takes place on Monday 11 January at 06:00 PST / 09:00 EST / 14:00 GMT and is scheduled to last 30 minutes.
Where can I watch the Samsung CES 2021 press conference live stream?
Samsung has confirmed that it will be broadcasting its CES 2021 keynote to viewers around the world, via its own website (there's no mention of a YouTube live stream this year but we'll embed one if it becomes available).
What to expect from Samsung at CES 2021
In the lead-up to its 2021 CES keynote, Samsung has released two trailers promoting the show's tagline of a "Better Normal for All", although neither clip gives much away.
The first sees Head of Samsung Research, Sebastian Seung, offering up a sneak peek at what the company's 'special research team' is up to...
...while the second shows a silhouette which is revealed to be Seung, once again, who is scheduled to serve as a key speaker during this year's keynote.
Samsung actually kicked the year off with its First Look virtual event, where the company showcased this year's range of TVs, as well as its new Neo QLED and microLED display technologies.
Separately, we're expecting the long-rumoured Samsung Galaxy S21 smartphone family to debut at the company's first Samsung Unpacked event of the year, scheduled for 14 January, presumably leaving the focus of this year's CES keynote to fall to its smart home appliances, first and foremost.
In an open letter relating to the company's "Better Normal for All" CES 2021 tagline, Seung claims that the keynote will showcase products and services that provide more "seamless personalized [sic] experiences," detail how AI and robotics will help bring "an extra pair of hands to your home" and will address the company's ongoing sustainability efforts.