EXPRESS BURN, it doesn't sound to have been well named. Try using CDBurnerXP. It's free and is much faster than what you have quoted. Despite the name it is Win 7 compatible and does cope with DVDs.
Why not try finalising the disk. Any burned disk will only play in the original device unless it is finalised. Maybe there is a separate "Finalise" function in the menu.
It is also not uncommon for disks burned on a computer not to play in DVD Players. What did you actually burn. Did you just burn an avi or mp4 9or similar) to the disk. In which case your DVD player is possibly not capable of playing computer formats (It costs the manufacturer a royalty fee for each format it can play). Did you burn it as a movie DVD?