I've owned a few of phones from the video, and some of them I've never even heard of.
One couple of factoids in the video stood out...
40% of Americans own a cellphone, compared to 80% of Europeans.
Americans dispose of 130mn handsets a year.
The latest US population estimate is 304,132,000.
40% of this is 121,652,800.
Therefore US cell phone users, on average, change their phone at least once a year.