I thought PC Advisors motto was "Expert Advice in Plain English" but yet on this website it saus "Expert Advice You Can Trust".
I decided to investigate and found an old copy of PC Advisor with the "Expert Advice in Plain English" motto. (click here for an image) The new motto seems to have been added since you updated the logo and mag layout. (click here for the new logo)
I missed the old motto!
Also in my search I found a REALLY old copy of PCA when the logo was made in a "Times New Roman" syle font!
I used to be a researcher too, but the reason the motto was changed from "...plain English" to "...you can trust" is our esteemed FE saw the damage that was being done to the English language and HE suggested the change.