Somewhat surprisingly it's a funeral service provider.
Customers were becoming increasingly price-conscious in an oversupplied industry, the company said, adding it would freeze prices for traditional funerals in a majority of its locations to protect market share and deliver efficiency savings.
In the small town I was brought up in there used to be the usual Co-op grocery, plus a separate butcher, coal merchant, furniture household goods, clothing, insurance. They were all in different streets with all the extra overheads. Eventually they all closed down only to be replaced by a large modern Coo-op supermarket. Even that has now closed down when Tesco bought the site for their new even larger supermarket.
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