Can anyone explain to me why it is necessary to put a December date on a magazine which arrives in the middle of October. Whey can't they just call it November?
This subject as been discussed on a number of occassions.All to do with marketing and forward planning.Buying a December issue in October looks better!.
and it has cropped up so many times in the past I'm afraid I'm no longer answering it. Please refer to the link posted by lixdexik.
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