It isn't a new issue either.
Many moons ago when ICL redid their image, the consultant they used chose a shade of orange for system colours that he admitted to me he made up himself.
Consequently there had to be paint specially made for them - and when we as suppliers from Canada were asked to paint our systems to match, we had to get paint shipped from the Uk specially - as there was no standard colour reference for it. And as it was specially made it cost an arm and a leg and was always running out at critical times.
What a joke! I agree with the basic sentiments you express.