and I freely confess I'm one of the 38.8% who are confused. I was at my local PC World store last weekend, and right next door there's a giant new Curry's store. I wandered in, and spent half an hour prowling around the TV section. There must have been around 70 or 80 TV sets on display, and the information on the tickets was confusing, to say the least. The section staff seemed more interested in clustering around their own computer than helping customers - there were five of them in a tight little group around the screen - so I wandered back out again, and drove home.
My business partner has just bought a new set from John Lewis. He says it's future-proof, but I'm deeply suspicious of such vague phrases. It cost an arm and a leg, so I hope he's right.